"Account" means a unique account created for you to access Website to use our Service or parts of our Service.
"Platform" refers to the Website, together with all associated online tools, applications, and Services provided by ElectHQ that enable the Users to access and use the features of the Service.
"Services" refers to the comprehensive suite of modular, AI-driven campaign solutions provided through the covering every stage of the election cycle:
- Candidacy Setup: ElectHQ provides the Users onboarding guide, a campaign page builder, and an artificial intelligence system that assists in generating messaging and creating a consistent campaign brand identity.
- Fundraising: The Platform integrates a donor management system, donation forms optimized for mobile devices, artificial intelligence tools that suggest effective donor outreach methods, and functions that optimize recurring contributions.
- Volunteer Management: The application includes a volunteer onboarding portal, tools for task assignment and scheduling, mechanisms for gamified engagement, and a mobile toolkit designed specifically for volunteers.
- Voter Outreach: ElectHQ enables segmented voter outreach through text messaging, email, or door-to-door lists; it also provides artificial intelligence–based suggestions for voter messaging and automatically generates content for social media posts.
- Community Engagement: The system is equipped with an artificial intelligence chatbot for frequently asked questions, voter survey tools, townhall coordination features, and live question-and-answer dashboards to enhance community interaction.
- Compliance & Reporting: ElectHQ supports the creation of real-time compliance reports (at the Federal Election Commission or state level), campaign expense management, monitoring of contribution limits, and timely alerts when there is a risk of violation.
- Analytics & Strategy: The Platform provides real-time visual dashboards, predictive models for fundraising effectiveness, campaign heat maps, and tools for tracking sentiment across multiple communication channels.
"Affiliate" means any entity that directly or indirectly controls, is controlled by, or is under common control with the subject entity. "Control," for purposes of this definition, means direct or indirect ownership or control of more than 50% of the voting interests of the subject entity.
"Customer" means any individual who registers an Account either (i) on his or her own behalf, or (ii) on behalf of a company or other legal entity, and who uses the Services provided through the Platform.
"Biometric Data" means data generated by automatic measurements of an individual's biological characteristics. The term includes a fingerprint, voiceprint, eye retina or iris, or other unique biological pattern or characteristic that is used to identify a specific individual. The term does not include a physical or digital photograph or data generated from a physical or digital photograph, a video or audio recording or data generated from a video or audio recording, or information collected, used, or stored for health care treatment, payment, or operations under the Health Insurance Portability and Accountability Act of 1996.
"Consent" when referring to a consumer, means a clear affirmative act signifying a consumer's freely given, specific, informed, and unambiguous agreement to process personal data relating to the consumer. The term includes a written statement, including a statement written by electronic means, or any other unambiguous affirmative action. The term does not include:
- Acceptance of a general or broad terms of use or similar document that contains descriptions of personal data processing along with other, unrelated information;
- Hovering over, muting, pausing, or closing a given piece of content; or
- Agreement obtained through the use of Dark Patterns.
"Dark Pattern" means a user interface designed or manipulated with the effect of substantially subverting or impairing user autonomy, decision-making, or choice, and includes any practice the Federal Trade Commission refers to as a dark pattern.
"Personal Data" means any information, including Sensitive Data, that is linked or reasonably linkable to an Identified or Identifiable Individual. The term includes Pseudonymous Data when the data is used by a controller or processor in conjunction with additional information that reasonably links the data to an identified or identifiable individual. The term does not include Deidentified Data or Publicly Available Information.
"Sensitive Data" means a category of personal data. The term includes:
- Personal data revealing racial or ethnic origin, religious beliefs, mental or physical health diagnosis, sexuality, or citizenship or immigration status.
- Genetic or biometric data that is processed for the purpose of uniquely identifying an individual.
- Personal data collected from a Known Child.
- Precise Geolocation Data.
"Known Child" means a child under circumstances where a controller has actual knowledge of, or wilfully disregards, the child's age.
"Precise Geolocation Data" means information derived from technology, including global positioning system level latitude and longitude coordinates or other mechanisms, that directly identifies the specific location of an individual with precision and accuracy within a radius of 1,750 feet. The term does not include the content of communications or any data generated by or connected to an advanced utility metering infrastructure system or to equipment for use by a utility.
"Identified or Identifiable Individual" means a Customer who can be readily identified, directly or indirectly.
"Pseudonymous Data" means any information that cannot be attributed to a specific individual without the use of additional information, provided that the additional information is kept separately and is subject to appropriate technical and organizational measures to ensure that the personal data is not attributed to an identified or identifiable individual.
"Deidentified data" means data that cannot reasonably be linked to an identified or identifiable individual, or a device linked to that individual.
"Publicly Available Information" means information that is lawfully made available through government records, or information that a business has a reasonable basis to believe is lawfully made available to the general public through widely distributed media, by a consumer, or by a person to whom a Customer has disclosed the information, unless the consumer has restricted the information to a specific audience.
"Third Party" means a person, other than the consumer, the controller, the processor, or an affiliate of the controller or processor.
"Processor" means a person that processes personal data on behalf of a Controller.
"Controller" means an individual or other person that, alone or jointly with others, determines the purpose and means of processing personal data.
"Process" or "Processing" means an operation or set of operations performed, whether by manual or automated means, on personal data or on sets of personal data, such as the collection, use, storage, disclosure, analysis, deletion, or modification of personal data.
"Sale of Personal Data" means the sharing, disclosing, or transferring of personal data for monetary or other valuable consideration by the controller to a third party. The term does not include:
- The disclosure of Personal Data to a processor that processes the Personal Data on the Controller's behalf;
- The disclosure of Personal Data to a Third Party for purposes of providing a product or service requested by the Customer;
- The disclosure or transfer of Personal Data to an Affiliate of the controller;
- The disclosure of information that the Customer:
- Intentionally made available to the general public through a mass media channel; and
- Did not restrict to a specific audience; or
- The disclosure or transfer of Personal Data to a Third Party as an asset that is part of a merger or acquisition.
"Targeted advertising" means displaying to a consumer an advertisement that is selected based on Personal Data obtained from that Customer's activities over time and across non-affiliated websites or online applications to predict the Customer's preferences or interests. The term does not include:
- An advertisement that:
- Is based on activities within a Controller's own websites or online applications;
- Is based on the context of a Customer's current search query, visit to a website, or online application;
- Is directed to a Customer in response to the consumer's request for information or feedback; or
- The processing of Personal Data solely for measuring or reporting advertising performance, reach, or frequency